YEVA SHAh
Ruslan Baginskiy
HISTORY OF BRAND
SUMMER 2023
Historical inspiration
Even at the beginning of his creative career, Ruslan turned to classics and traditional forms. His inspiration was family archives, vintage fashion shoots and heroines of cult films. Therefore, Ruslan still boldly experiments with traditional forms and creates headdresses in the spirit of the times - comfortable, utilitarian and ultra-fashionable. It is interesting that he also involved his parents, who became the head of the production, in this matter. And in an interview with The New York Times, he admitted that it is extremely important for him that production should remain in Ukraine, because this way local residents can be employed. It is especially important to demonstrate the style and culture of Ukraine to the world.
Founding of brand
Baginsky founded his own brand in 2015 together with his friend Petr Yasinsky. In order to draw attention to their own products, they decided to directly contact famous influencers, models and just stars of show business, sending them samples of headgear. The tactic worked perfectly, and celebrities with the initials "RB" appeared more and more frequently in paparazzi photos.
In an interview with Vogue, Petro Yasynskyi admitted that this approach immediately made a great impression on the celebrity. "Communication is our strong point. We do not work with PR agencies, we communicate with everyone personally, we remember everyone's names and tastes. This attracts and makes our connection with influencers, who have literally become ambassadors of Ruslan Baginskiy, stronger."
Subsequently, the brand began shooting lookbooks and sharing press releases with the most famous Ukrainian fashion publications. More and more people started talking about Ruslan Baginsky.
Celebrities
Madonna, the Hadid sisters, Taylor Swift, Rosie Huntington-Whiteley, Pamela Anderson, Janelle Monae, Alicia Keys, Miley Cyrus, Kaia Gerber, Paris Hilton, Lily Collins, Emily Ratajkowski - and this is not the whole list of world-famous celebrities who are unites the love of headdresses. Even Her Majesty Queen Elizabeth could add to this list, but she did not have time to publicly demonstrate a new hat created by the hands of a Ukrainian master. Yes, we are talking about Ruslan Baginskiy, a headwear designer who has no competitors in Ukraine and sets trends abroad.
Madonna wore a hat from the Ukrainian brand Ruslan Baginskiy
It suits the star very well
The sensational singer Madonna turned out to be quite a fan of the Ukrainian brand Ruslan Baginskiy, known for its headwear. The day before, the celebrity once again wore a Baginsky hat, this time choosing the Cowboy Hat model in pink. The designer shared the photo of the singer on his Instagram.
Support Ukraine
With the beginning of a full-scale invasion, the brand actively calls for help to Ukraine and does it alone. During this year, they produced patriotic baseball caps in support of the Armed Forces. We also collaborated with the largest Italian retailer LuisaViaRoma, so that the world would learn about Ukrainian culture, traditions, architectural and household codes, nature and values on which the Ruslan Baginskiy brand is based.
"Developing Ukrainian and developing in Ukraine is a conscious choice from the first day of the brand's existence. Opening another store during the war is a bit crazy, and we don't know any other way. After all, it is important to be and create. Here and now".
Developing in Ukraine
In the winter, the brand opened its own pop-up shop in Bukovel, where the winter collection and a new item - voluminous woolen scarves - are available. The designer himself commented on this discovery:
